Simplifying Money for Real People
We started oruramoralylai because budgeting doesn't have to be complicated. Since 2018, we've been helping thousands of Australians take control of their finances through clear, practical guidance that actually works in daily life.
How We Started
Back in 2018, I was sitting at my kitchen table in Launceston, frustrated with my own budget spreadsheet that had grown into a monster with forty-seven columns. My partner walked in, looked at my screen, and said, "There has to be a simpler way."
That question led to months of experimenting with different approaches. We interviewed friends, family, and eventually strangers about their money habits. What we found surprised us — most people weren't failing at budgeting because they lacked willpower. They were failing because the systems were too complex.
oruramoralylai emerged from this insight. We built our first tool in a small rented office above a coffee shop. Today, we're still in Launceston, still focused on that same principle: money management should feel natural, not stressful.
What Drives Us
These aren't just words on our wall — they're the principles that guide every decision we make.
Clarity Over Complexity
We strip away the unnecessary and focus on what actually moves the needle. If a feature doesn't make your financial life simpler, we don't build it.
Honest Guidance
We tell you what works and what doesn't, based on real data from real users. No sugar-coating, no miracle solutions — just practical advice that stands up to daily life.
Privacy First
Your financial information is yours. We don't sell data, we don't share insights with third parties, and we build our tools so you stay in control of your information.
Our Method
We don't believe in one-size-fits-all budgeting. Instead, we start with your actual spending patterns and build a system around your real life — not some ideal version of it.
Every tool we create gets tested by real families first. If someone can't figure it out in five minutes while dealing with kids, dinner, and daily chaos, we redesign it.
Start With Reality
We analyze your current spending before suggesting changes. No judgment, just data.
Small Changes First
Big financial overhauls rarely stick. We focus on small adjustments that compound over time.
Build Habits, Not Rules
Rules break under pressure. Habits become second nature, even during stressful times.
Meet the Team
We're a small team focused on building tools that actually help people, not impressing other software companies.
Ewan Blackwood
Building From Experience
Ewan founded oruramoralylai after spending eight years as a financial advisor, watching clients struggle with overcomplicated budgeting systems. His background in behavioral economics shaped our approach to making financial tools that work with human nature, not against it.
When he's not refining our budgeting algorithms, you'll find him hiking around Tasmania's trails or experimenting with new ways to visualize spending patterns. He believes the best financial advice is the kind you actually follow.
Our broader team includes developers, user experience designers, and financial researchers spread across Australia. We work remotely but meet quarterly in Launceston to align on our direction and test new ideas.
Ready to Simplify Your Money?
Join thousands of Australians who've taken control of their finances without the complexity. Start with our free budgeting assessment and see how simple money management can be.
Get Started Today